Creating a New Kind of Practice
Innovation is a popular buzz word in medicine. Usually it denotes some great new piece of technology that provides greater insight or improved treatment. But sometimes innovation means something softer, something that appeals to the senses.
This is the sort of innovation Dr. Ghazwan Atto, the Regional Medical Director for the HFPN Downriver and private practice physician in Wyandotte, brings to his practice. Located just down the road from Henry Ford Wyandotte Hospital, Dr. Atto has added novel “extras” to his practice that enhance the patient experience.
Walk through the sliding doors of his brand new and expansive office and you are immediately struck by the clean and friendly feel. Look down and you might see Lily, a chocolate brown havanese bichon “house” dog wagging her tail in greeting to you. Round the corner and there are two glass-encased exhibits — one featuring brightly colored and feathery finches; the other a deep sea experience of coral and tropical fish. Outside the door is his privately funded shuttle used to ease travel woes for patients who have ongoing or occasional transportation issues. Adjacent to the front door is a pharmacy that works closely with Dr. Atto’s office to ensure patients receive what they need before leaving the office.
Dr. Atto appreciates the link between patient experience and retention, which explains these “extras.” It is also why he places a premium on his participation in the HFPN. In addition to opening the door to the potential for more “in-network” patients, the Network saves him money every day.
“The Network is all about lowering costs and increasing value,” Dr. Atto said. “Through my participation I have had exposure to contracts with Henry Ford Health System that I didn’t have before. I use Epic in my practice – which I implemented at a discounted rate through the HFPN. This has helped my practice tremendously. Epic has simplified the business of doing business as a private practice. We are doing more volume and are more efficient. Additionally, most of the systems in this area use Epic, including Oakwood and U of M, which helps me.”
Dr. Atto has also taken advantage of discounts for vaccines, negotiated by the HFPN. Because he does a large volume of vaccines for preventive measures, he estimates he has saved thousands of dollars each year.
As a member of the HFPN Board and serving on committees, Dr. Atto continues to bring his independent and aggressive perspective to the HFPN to foster growth, value and more possibilities to all involved.