Rob Simpson

Sr. Application Analyst
Henry Ford Health System

Rob SimpsonRob is a healthcare IT professional with over 8 years of experience in both building and training clinical applications. On the front line of the effort to implement electronic health records at both the Detroit Medical Center and Henry Ford Health System, Rob has seen how large-scale innovation has affected every aspect of a health system’s operations. Throughout this experience he became interested in the growing field of behavioral economics and how these relatively small innovative practices could provide us with the hard evidence to test many long-held beliefs in healthcare administration. Rob is thankful to the Henry Ford Innovation Institute for the Davidson Fellowship opportunity and is extremely excited to learn about how healthcare innovation starts from the ground-level up through the implementation phase.

Current Challenge:

Digital Inclusion Challenge

Schedule Appointment Online

Please call 911 if you have an emergency or urgent medical question.

If you are having symptoms of COVID-19, for your safety, please select a MyChart video visit on demand or call your primary care provider. For symptoms of COVID-19, please visit our website

Henry Ford Health System is committed to ensuring our Deaf or hard-of-hearing patients and visitors have equal access to all services. We provide the appropriate auxiliary aids and services, including qualified sign language interpreters, TTYs and other assistive listening devices, at no cost. To request assistance, call 313-916-1896 or email [email protected].

Schedule Appointment for