DETROIT – Henry Ford Health System is opening a new medical clinic in downtown Detroit that will deliver health care to today’s technology-driven millennials and Gen Xers the way they want it. Convenient and affordable.
The Henry Ford QuickCare Clinic, #HFQuickCare, is not your parents’ doctor’s office, though baby boomers and seniors are welcome to receive care here, too.
The ubiquitous waiting room is a thing of the past. Patients can simply walk in for care or self-schedule a visit using an online reservation tool that holds their spot in line. A text reminds patients of their visit time and resets the time if there are delays at the clinic, allowing patients to go about their business until they are ready to be seen.
Patients are seen by a nurse practitioner, who is a registered nurse with advanced education and clinical training. A nurse practitioner assesses, diagnoses and treats illness, orders and interprets diagnostic tests and prescribes medications. Patients at QuickCare will be seen for common illnesses such as ear infections, flu, sore throats and upper respiratory infections. When appropriate, the nurse practitioner will consult with Henry Ford Medical Group physicians.
QuickCare, located at 1515 Woodward, is scheduled to open Monday, Aug. 3. Hours will be 7:30 a.m. – 6 p.m. Monday – Friday. A concierge representative will help connect patients with Henry Ford Health System services and specialty care at other locations if necessary. Most health insurance plans are accepted, otherwise payment is by credit or debit card. A standard clinic visit is $85.
“We created this unique model for downtown Detroit with input from millennials and Gen Xers,” says William Conway, M.D., CEO of the Henry Ford Medical Group, whose physicians staff Henry Ford Hospital and medical centers. “These are two generations constantly on the go that are empowered by digital technology, and want care that is convenient and affordable. We believe Henry Ford QuickCare meets their needs.”
A model unlike any other Henry Ford outpatient clinic, QuickCare will also offer acupuncture and massage services. For business and vacation travelers headed outside the United States, onsite video conferencing is available for consultations with a Henry Ford Travel Clinic expert to discuss health and safety issues, and any immunizations and medications will be provided onsite.
“Henry Ford QuickCare offers patients a health care retail one-stop shopping experience,” Dr. Conway says.
QuickCare is Henry Ford’s newest development and seventh patient care facility in the city, further broadening its presence in Detroit. It comes on the heels of the 2014 opening of the Henry Ford OptimEyes on the second floor in the Ren Cen, which offers eye exams, glasses and contacts.
Other Henry Ford facilities in Detroit include Henry Ford Hospital, its flagship hospital, Henry Ford Medical Center-New Center One, Henry Ford Medical Center-Harbortown, Henry Ford Medical Center-Detroit Northwest, William Clay Ford Center for Athletic Medicine, as well as its Corporate Offices and Health Alliance Plan (HAP). More than 8,800 Henry Ford employees work in Detroit, and Henry Ford provides an estimated $6.018 billion economic impact to the metro Detroit area.
The QuickCare opening comes in the midst of the health system celebrating its 100-year anniversary.
“The business district along the Woodward corridor is really coming to life and we’re excited to have a presence there and be part of the city’s revitalization,” says Nancy Schlichting, Henry Ford’s chief executive officer. “We’re very proud of our longstanding commitment to Detroit, and investments like QuickCare and Henry Ford OptimEyes add to the momentum and progress we’re seeing with the city’s economic renewal.”
QuickCare is in the historic Grinnell Building that once housed the Grinnell Brothers Music House. The lobby area has an urban, modern look created by Patrick Thompson Design, known for the design of Shinola’s flagship store in Detroit.
Patients who don’t want to walk to their visit can rent a Henry Ford bike through Detroit’s downtown bike share program managed by Zagster. Henry Ford has five bikes in the program, and a bike rack will soon be erected on the sidewalk in front of QuickCare.
To coincide with QuickCare’s opening Aug. 3, Henry Ford launched a new marketing campaign created by its new agency, the Detroit-based marketing communications agency Campbell Ewald. The #QuickCare campaign, which features employees from several downtown Detroit businesses, combines the power of social media with clever messaging and edgy visuals to trumpet the clinic’s role with making downtown healthier.