EyesOn Design Awards at the North American International Auto Show

Honoring the best production and concept cars making their North American or worldwide debut.

EyesOn Design Awards are the officially-sanctioned design awards for the North American International Auto Show (NAIAS). They honor the best production and concept vehicles making their worldwide auto show debut in Detroit.

The awards are prominently displayed in design studios around the world and are merchandised as industry validation of great design.

2017 Announcement

The recipients of the 2017 EyesOn Design Awards for Design Excellence were decided by votes from active and retired automotive design leaders at NAIAS.

View all 2017 award winners

Why does an eye institute present awards?

The Detroit Institute of Ophthalmology knows that it is only with good vision that a person can fully appreciate the beauty of good design. The DIO takes part in the event in part to celebrate this focus on design, and also to raise money to support its goal of assisting and educating the visually impaired – helping them to maintain independence and dignity, while learning how to live a satisfying and productive life in a sighted world.

However, the Detroit Institute of Ophthalmology also has a more direct link to automotive-related issues. It is a world leader in facilitating collaborative research related to the eye. This includes two biennial research congresses, one of which (The Eye, The Brain & The Auto) explores the relationship between vision and the safe operation of a motor vehicle.

Judging

The judges are global design leaders from major domestic, Asian and European OEMs. The panel includes the professors of design from the most influential academic automotive design programs, and a team of leaders from independent design studios.

In addition, from this group, three or four Chief Judges are selected by Thomas Gale, Founding Chairman of the EyesOn Design Awards at the North American International Auto Show, to represent design from a broad perspective. With these three internationally renowned leaders, the judging process is ensured to be fair and the credibility and importance of the award-winning vehicle designs is easily recognized by the automotive design community.

The EyesOn Design Awards at the North American International Auto Show went to:

  • Nissan V Motion 2.0- Concept Car- presented by Dassault Systemes
  • 2018 Kia Stinger - Production Car- presented by Lacks Enterprises
  • VW Buzz 1.0 - Concept Truck- presented by Henry Ford Health System
  • Nissan V Motion 2.0 - Innovative Use of Color, Graphics and Materials - presented by Axalta Coating Systems
  • Lexus LS - Interior Design - presented by ABC Group Inc.
  • 2018 BMW 5 Series - Best Designed User Experience - presented by HFHS Detroit Institute of Ophthalmology
  • John Reinhart - Designer Catalyst Awardpresented by HFHS Detroit Institute of Ophthalmology

Awards

All EyesOn Design awards are made of optical crystal of great purity with a very high index of refraction. Like the eye itself, these awards transmit and refract light in a spectacular manner.

Special thanks to sponsors of the EyesOn Design Awards at the North American International Auto Show

  • EyesOn Design Award for Design Excellence – Production Car

Sponsored by: Lacks Enterprises

  • EyesOn Design Award for Design Excellence - Concept Truck

Sponsored by: Henry Ford Health System

  • EyesOn Design Award for Design Excellence - Production Truck

Sponsored by: Henry Ford Health System

  • EyesOn Design Award for Design Excellence – Concept Car

Sponsored by: Dassault Systèmes

  • EyesOn Design Award for Design Excellence -  Designer Catalyst Award

Sponsored by: HFHS Department of Ophthalmology

  • EyesOn Design Award for Design Excellence – Innovative Use of Color, Graphics, and Materials

Sponsored by: Axalta Coating Systems

  • EyesOn Design Award for Design Excellence - Interior Design

Sponsored by: ABC Group

  • EyesOn Design Award for Design Excellence - Best Designed User Experience

Sponsored by: HFHS Detroit Institute of Ophthalmology

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