In light of the continuing health pandemic, we are cancelling the 2020 EyesOn Design events. They will now be held on June 20, 2021. Read More

EyesOn Design Awards at the North American International Auto Show

Honoring the best production and concept vehicles making their North American or worldwide debut.

EyesOn Design Awards are the officially-sanctioned design awards for the North American International Auto Show (NAIAS). They honor the best production and concept vehicles making their worldwide auto show debut in Detroit.

The awards are prominently displayed in design studios around the world and are merchandised as industry validation of great design.

EyesOn Design:  REDESIGNED FOR 2020

January 20, 2020, Detroit. EyesOn Design has announced an all-new schedule for its automotive-related series of events for 2020, which are the major fundraisers for the Detroit Institute of Ophthalmology (DIO).

The annual EyesOn Design awards at the North American International Auto Show (NAIAS) follow the move of the auto show out of January, and will be held on Tuesday, June 9, 2020 at the TCF Center Atrium stage (formerly COBO Center).

Media and the public are invited to attend the 14th annual presentation of the officially sanctioned design awards for NAIAS, which are given to the best production and concept vehicles making their worldwide auto show debut in Detroit.

Award winners are selected by more than 30 active and retired design heads of automotive manufacturers and transportation design chairs from top art schools. 

In a departure from previous years, the 2020 award for Lifetime Design Achievement will also be presented on June 9 during the EyesOn Design awards at NAIAS. The award ceremony will be preceded by a VIP reception, a vibrant gathering of auto industry designers and insiders. A limited number of tickets to the VIP reception are available for purchase.

For more information, visit

2019 EyesOn Design Winners Announced

The EyesOn Design Awards at the North American International Auto Show, the officially-sanctioned design awards of NAIAS, were presented on Tuesday, Jan. 15, 2019.

The Eyeson Design Awards at the North American International Auto Show 2019 went to:

QX 3 Concept EyesOn Winner

Best Concept Vehicle  -  Infiniti QX 3 Inspiration Concept 
Presented by Dassault Systèmes
The judges say: "A new and fresh look that shows extraordinary sophistication and simplicity."

Best Designed Interior  - Infiniti QX 3 Inspiration Concept 
Presented by ABC Technologies
The judges say: "True inspiration and functionality."

Innovative Use of Color, Graphics or Materials  - Infiniti QX 3 Inspiration Concept
Presented by Axalta
The judges say: "Embodies a modern take on materials while retaining a clean Japanese sensibility." 

Ford Mustang EyesOn Winner

Best Production Vehicle  - Ford Mustang Shelby GT 500 
Presented by Covestro, LLC
The judges say: "The next best tribute to the Mustang ... what the car really represents." 

LC Convertible EyesOn Winner

Best Designed Exterior Lighting -  Lexus LC Convertible Concept 
Presented by Varroc Lighting Systems 
The judges say: "Flexible functionality; large screens with individual presets for multiple users." 

Why does an eye institute present awards?

The Detroit Institute of Ophthalmology knows that it is only with good vision that a person can fully appreciate the beauty of good design. The DIO takes part in the event in part to celebrate this focus on design, and also to raise money to support its goal of assisting and educating the visually impaired – helping them to maintain independence and dignity, while learning how to live a satisfying and productive life in a sighted world.

However, the Detroit Institute of Ophthalmology also has a more direct link to automotive-related issues. It is a world leader in facilitating collaborative research related to the eye. This includes two biennial research congresses, one of which (The Eye, The Brain & The Auto) explores the relationship between vision and the safe operation of a motor vehicle.


The judges are global design leaders from major domestic, Asian and European OEMs. The panel includes the professors of design from the most influential academic automotive design programs, and a team of leaders from independent design studios.

In addition, from this group, three or four chief judges are selected by Thomas Gale, Founding Chairman of the EyesOn Design Awards at the North American International Auto Show, to represent design from a broad perspective. With these internationally renowned leaders, the judging process is ensured to be fair and the credibility and importance of the award-winning vehicle designs is easily recognized by the automotive design community.

Awards for 2019

All EyesOn Design awards are made of optical crystal of great purity with a very high index of refraction. Like the eye itself, these awards transmit and refract light in a spectacular manner.

Special thanks to sponsors of the EyesOn Design Awards at the North American International Auto Show.

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