Content

The consistent delivery of content, visual design, and user experience is paramount to maintaining the professionalism of our branded web experience.

Creating and managing content extends beyond the initial launch of a new website; it requires consistency of production and management of content and contributors across the website. It also requires that content on the website be in-line with branded messages, voice, tone and style in our publications, marketing materials and other communication vehicles.

Style guide:

• Web Writing Style Guide
• Web Content Proofing Checklist

Writing resources:

• Principles of Effective Web Writing
• Plain language and readability resources
• Web writing optimization checklist
• Beginner's guide to SEO
• SEO best practice guide 2019
• More help with writing in title case
• AP Style reference for healthcare

Page tables:

Use page tables when creating new pages or making major changes/overhaul of existing pages. See the Page Table FAQ for more information. 

Please download a new document from this page every time you need one to ensure you have the current version.

• Standard Page Table 
• Campaign Landing Page Table - Updated 2023
• Custom Location Page Table

Personas:

• Yasmine - Caregiver and Health Maintainer
• Jen - Healthcare Shopper
• Jim - Diagnosed with Diabetes
• Amy - Busy Mom and Care Coordinator
• David - Diagnosed with Colon Cancer
• Natalie - Referring Physician