GOAL: Move from Quality as a desirable outcome to Quality as a competitive strategy.

Continual improvement connotes the ongoing nature of the strategy.

According to Deming, Quality is not a state to be achieved but rather an ongoing company-wide effort at continual improvement. This is THE PROCESS- the way everyone thinks, talks, works and acts every day. This is the definition of culture- the way we all behave.

It is your role as leaders to reinforce this cultural transformation in the workers perception of their work roles- to communicate, support, reward and model this culture of engaged workers, helping to identify and resolve defects and eliminate waste.

The success of this strategy is obvious- look at the successful manufacturers like Toyota.