Rob Simpson

Sr. Application Analyst
Henry Ford Health System

Rob SimpsonRob is a healthcare IT professional with over 8 years of experience in both building and training clinical applications. On the front line of the effort to implement electronic health records at both the Detroit Medical Center and Henry Ford Health System, Rob has seen how large-scale innovation has affected every aspect of a health system’s operations. Throughout this experience he became interested in the growing field of behavioral economics and how these relatively small innovative practices could provide us with the hard evidence to test many long-held beliefs in healthcare administration. Rob is thankful to the Henry Ford Innovation Institute for the Davidson Fellowship opportunity and is extremely excited to learn about how healthcare innovation starts from the ground-level up through the implementation phase.

Discover more

Contact Henry Ford Innovations

Schedule Appointment Online

If you are having an emergency, call 911 or go to your nearest emergency room. Please do not utilize this scheduling feature for urgent medical situations.

Henry Ford Health System is committed to ensuring our Deaf or hard-of-hearing patients and visitors have equal access to all services. We provide the appropriate auxiliary aids and services, including qualified sign language interpreters, TTYs and other assistive listening devices, at no cost. To request assistance, call 313-916-1896 or email

If you have traveled to China, Iran, Italy, Japan or South Korea in the last 14 days or been in close contact with someone suspected to have the COVID-19 (Coronavirus), please contact our nurse line @ 313- 874-7500 prior to scheduling.

Schedule Appointment for