2017 Community Outreach Report

Screenings and Education Support Prevention Efforts

The Henry Ford Cancer Institute is committed to reaching out into the communities we serve to provide cancer prevention education and screenings. This snapshot of 2017 activities highlights the impact of our efforts. Our outreach efforts are guided by the Henry Ford Community Health Needs Assessment, which incorporates community risk factors, screening rates and more.

Free Cancer Screening Programs

Skin Cancer: Henry Ford conducted free skin cancer screening at three locations in 2017, two at a low-income federally funded health center in Detroit and one at Comerica Park during a Tiger’s game. Of the 156 total screened, 23 were recommended for follow-up with a dermatologist for suspicious lesions.
Head-and-neck-cancer-doctor-conducts-screeningHead & Neck Cancer: In conjunction with the National Oral, Head and Neck Cancer Awareness Week and the Michigan Oral Cancer Foundation, Henry Ford conducted a free head and neck cancer screening in April at Twelve Oaks Mall in Novi. Of the 91 community members who participated in the free screening, six were recommended for follow-up with a head and neck cancer specialist and four were recommended for follow-up with their primary care physician. Henry Ford also co-sponsored the Oral Cancer Foundation’s annual awareness walk in August, reaching about 500 community members with additional education.
Colorectal Cancer: As part of the American Cancer Society’s “80 by 18 national initiative,” designed to increase the rate of people screened for colorectal cancer to 80% by 2018, Henry Ford provides education and free FIT (fecal immunochemical test) kits to area health departments and participants at community health fairs. About 260 kits were distributed in 2017.

Education For Specific Types of Cancer

Prostate-cancer-awareness-event-with-urologistVarious Cancer Type Education: Through work with southeast Michigan media, including radio, TV and newspaper outlets, Henry Ford experts provided education regarding breast, lung, prostate and colorectal prevention and screening throughout the year. Several articles on these topics were also included in free Henry Ford community newsletters, distributed quarterly to more than 100,000 homes. Additionally, educational information regarding cancer prevention was included in Henry Ford’s LiveWell blog and at LiveWell hosted community outreach events. Henry Ford also sponsored seven American Cancer Society Relay for Life events in various communities, providing additional education to participants.
Breast Cancer: During annual “Breast Health Boot Camps” in October, Henry Ford reached more than 200 women at four events, featuring nutrition and breast cancer experts. Our breast cancer physicians conducted more than a dozen community education seminars related to breast cancer during the year. Through continued online messaging promoting mammography and breast health, Henry Ford reached about 2,000 women monthly. The Henry Ford Cancer Institute also sponsored the American Cancer Society’s “Making Strides Against Breast Cancer” events in Detroit and Mt. Clemens, reaching more than 20,000 community members.
Lung Cancer: Through a digital messaging campaign, Henry Ford worked to increase awareness of lung cancer screening, reaching about 1,000 residents monthly. Smoking cessation education and promotion of treatment options continued throughout the year at various community events and physician offices.

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