2018 Community Outreach Report

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Screenings and Education Support Prevention Efforts

The Henry Ford Cancer Institute is committed to reaching out into the communities we serve to provide cancer prevention, education and screenings. This snapshot of 2018 activities highlights the impact of our efforts. Our outreach efforts are guided by the Henry Ford Community Health Needs Assessment, which incorporates community risk factors, screening rates and more.

Free Cancer Screening Programs

Head & Neck Cancer: In conjunction with the National Oral, Head and Neck Cancer Awareness Week and the Michigan Oral Cancer Foundation, Henry Ford conducted a free head and neck cancer screening in April at Twelve Oaks Mall in Novi. Of the 89 community members who participated in the free screening, 11 were recommended for follow-up with a physician. Henry Ford also co-sponsored the Oral Cancer Foundation’s annual awareness walk in August, reaching about 1,000 community members with additional education.

Colorectal Cancer: As part of the American Cancer Society’s “80 by 18 national initiative,” designed to increase the rate of people screened for colorectal cancer to 80% by 2018, Henry Ford provides education and free FIT (fecal immunochemical test) kits to area health departments and participants at community health fairs. More than 130 kits were distributed in 2018, with 16 positive findings identified and colonoscopy follow-ups scheduled.

Education For Specific Types of CancerHFCI team at cancer strides

Various Cancer Type Education: Through work with southeast and southcentral Michigan media, including radio, TV and newspaper outlets, Henry Ford experts provided education regarding breast, lung, prostate and colorectal prevention and screening throughout the year. Several articles on these topics were also included in free Henry Ford community newsletters, distributed quarterly to more than 100,000 homes. Additionally, educational information regarding cancer prevention was included in Henry Ford’s LiveWell blog and at LiveWell hosted community outreach events. Henry Ford also sponsored several American Cancer Society Relay events in various communities, providing additional education to participants.

Breast Cancer: More than 700 women in southeast and southcentral Michigan completed an online Breast Cancer Health Risk Assessment (HRA). Our breast cancer physicians conducted more than a dozen community education seminars related to breast cancer during the year. Through continued online messaging promoting mammography and breast health, Henry Ford reached about 2,000 women monthly. The Henry Ford Cancer Institute also sponsored the American Cancer Society’s “Making Strides Against Breast Cancer” events in Detroit and Mt. Clemens, reaching more than 30,000 community members.

Lung Cancer: Through an online and mail messaging campaign, Henry Ford worked to increase awareness of lung cancer screening, reaching about 2,000 residents monthly. The Henry Ford Low Dose Lung Cancer Screening program expanded to five new locations in 2018, with 2,225 people screened through October 2018. Smoking cessation education and intervention programs continued, with more than 500 people taking advantage of one-on-one counseling and support programs in 2018.

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