Information we collect when you visit
How we use visit information
We collect user data through a variety of methods for different use, including those outlined below:
|DoubleClick and Google Ads
|To deliver ads based on user behavior and measure ad performance.
|To analyze where users have clicked on a page to improve overall experience
|For user eye tracking to improve our design and interface.
|Salesforce Marketing Cloud
|To deliver email communications and measure engagement in the content.
|To collect direct user feedback.
|To personalize the site experience based on user behavior or preferences.
All of this information is anonymized. Aggregated data is used to help us understand general user behavior. Henry Ford does not use specific user data to identify any individual.
Information you choose to provide
Henry Ford is committed to protecting the privacy of the personal information you provide to us over the Internet. All information is protected by our privacy policies, which we periodically review and update. If you choose to communicate with us over the Internet, we may request personally identifiable information necessary for us to process your request for information, respond to your questions or deliver a product or service. Personally identifiable information is any information that can be used to identify you, such as your name, address, or medical record number. We may receive this data on henryford.com if a visitor:
- Submits a web form to request an appointment, information, or service
- Registers for a class or event
When you send information to us, the information may be shared with our employees and contractors in order to respond to your request and as permitted by law. This information is only shared with team members who require it to perform their job function. We keep some of this information for a period of time as determined necessary by us. Information collected when you respond to surveys and promotions on our website will be used for internal purposes, including developing website information and services. We may inform you of new products and services from Henry Ford based on the information you provide us.
Henry Ford may use email to communicate with you for information or marketing purposes, to facilitate other interactions such as appointments, or to respond to inquiries and requests. You have the option to unsubscribe from promotional emails through the unsubscribe button at the bottom of each message.
If you choose to share information with us through email, we may use it for the purpose for which it was provided. Henry Ford will not intentionally share any information we receive via email with third parties. However, due to the nature of electronic communications, we cannot guarantee the confidentiality of information shared with us via email. More secure communication of health information is available through Henry Ford MyChart.
Using Henry Ford MyChart
Communicating with Henry Ford using MyChart provides the greatest Internet security because communications will be protected by Secure Socket Layer (SSL) encrypting software. MyChart uses SHA-256 with RSA 2048 bits key. SHA-256 is a patented cryptographic hash function that outputs a value that is 256 bits long. SHA-256 generates an almost-unique 256-bit (32-byte) signature for a text. It is used in the creation of bitcoin addresses to improve security and privacy.
Henry Ford takes steps to make all information received from our online visitors secure against unauthorized access and use. All information is protected by our security measures, which we periodically review and update. We use security technology to protect you during your Internet communications with us. This security includes server authentication, encryption and data integrity. Your personal information is protected from unauthorized access by a secure firewall and security infrastructure. During transmission of information using MyChart, your privacy is protected by Secure Socket Layer (SSL)encrypting software. We employ physical, electronic and procedural safeguards to maintain the security of your information.
Links to other websites
We have links from our website to a number of different healthcare related websites. When you click on one of these links, you leave henryford.com and link to another website not controlled by Henry Ford. We do not control the privacy policies or security measures of any of these healthcare related sites. You should read the privacy statements on the other sites you visit to understand their privacy practices.
Changes to this statement
We periodically review and update our privacy policies and security measures. When we do so we may need to change or update this statement and reserve the right to do so. All updates and changes automatically apply to you without notice.
Data Subject Rights for European Residents
Under the EU General Data Protection Regulation (GDPR), you have the right to request access to your personal data. You also have the right to request that Henry Ford Health rectify or erase your personal data or restrict the processing of your data. You may also submit an objection to Henry Ford Health processing of your personal data or request data portability. However, please note that Henry Ford Health may not always be obligated to comply with a request for deletion, restriction, objection, or data portability. Assessment will be made on a case by case basis of Henry Ford Health’s legal obligations and the exceptions to such rights. In order to verify your identity, we may require you to provide us with personal information prior to accessing any records containing information about you.
Additionally, in the circumstances where you may have provided your consent to the collection, processing and transfer of our personal data for a specific purpose, you have the right to withdraw your consent for that specific purpose at any time. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so by law.
If you would like to exercise any of your rights under HIPAA or GDPR, please contact the Information Privacy & Security Office at (313) 874-9561 or email IPSO@HFHS.org.