EyesOn Design Car Show
An exhibition of rare and iconic automotive designs.
Announcing New Date: Sunday, June 20, 2021 for the EyesOn Design Automotive Design Exhibition
Best of all, the 33rd annual car show will keep its usual venue, the picturesque and historic grounds of the Ford House in Grosse Pointe Shores, as well as this year's theme - "Marques of Extinction: Significant Designs of Bygone Brands." The show will pay homage to the brands that are no longer in production and their significant, influential and unique contributions to automobile design.
Honorary chairmen for the event remain as well: Moray Callum, vice president design Ford Motor Company; Ralph Gilles, head of design, FCA; Kevin Hunter, president, Toyota Calty Design and Michael Simcoe, vice president of design, General Motors Corporation.
Automotive legend Bob Lutz is this year's grand marshal and renowned designer Peter Brock will be on hand to accept the 2020 EyesOn Design Lifetime Design Achievement Award. Among his stand-out designs are the Corvette Sting Ray and the Shelby Daytona Cobra Coupe.
With the change of date will come many enhancements to the show as well, including an automotive design symposium featuring Peter Brock. Michael Goettner, the 2020 poster artist, will be on hand to speak with guests and sign this year's commemorative poster.
Automotive Design Exhibition
10:00 a.m. - 4:00 p.m.Ford House
1100 Lake Shore Road
Grosse Pointe Shores, MI 48236
For more information about the EyesOn Design car show, click here.
For more information about sponsorship opportunities contact Cyndy Doherty at (313) 515-9050.
An innovative format
This unique EyesOn Design show differs from other car shows, in that it celebrates design in all vehicle categories – from pre-war classics, sports cars and exotic foreign makes to muscle cars, hot rods, customs and motorcycles. In addition, the show is completely focused on the design. It does not focus on vehicle restoration, provenance, rarity or vehicle dollar value. Instead, automotive designers choose the theme, play a role in the selection of vehicle categories, plan each of the sub-events and approve poster art, graphic design and other aspects of the show’s format.
EyesOn Design features
In addition to the main car show, the EyesOn Design car show features several related events and programs both before and during the event weekend, including:
Private Eyes Brunch
Location: Ford House, Lakeside, Grosse Pointe Shores, Michigan
Date: June 21, 2021
Time: 11:00 a.m.- 2:00 p.m.
Judging and awards
Vehicle judging is conducted exclusively by automotive designers from original equipment manufacturers from around the world. The exterior of each vehicle is judged using professional design criteria, including emotional appeal, execution, artistic excellence, and design character and continuity. In addition, the interior of each vehicle is evaluated according to a number of criteria, including appearance, functionality, use of color and materials, and compatibility with the vehicle’s exterior.
Vehicle entries are eligible to win several awards, including one that is judged and presented by visually impaired adults, members of the Detroit Institute of Ophthalmology’s Adult “Visionaries” support group. For this award, visually impaired and blind men and women wear white gloves and select, strictly by touch, a winner. This aspect of having visually impaired judges at the event continues to make EyesOn Design a truly unique car show.
Vehicles displayed at EyesOn Design are by invitation only. If you have or know of a vehicle you would like to have displayed at EyesOn Design, please contact the Detroit Institute of Ophthalmology at (313) 824-4710. You can also go to EyesOn Design Car Show and fill out a form to nominate a vehicle.
Each EyesOn Design Car Show features a distinctive poster commissioned by an automotive artist. Copies of the poster are sold during the show, and proceeds benefit the Detroit Institute of Ophthalmology. Previous year posters are also available for purchase from the DIO.
Sponsors and volunteers
All EyesOn Design events provide financial support and raise awareness for aid to the visually impaired through the work of the Detroit Institute of Ophthalmology. There are also many opportunities for volunteers at the EyesOn Design Car Show, including staffing tents, driving shuttles and vans, helping out with logistics or volunteering at the Friends of Vision Raffle.