EyesOn Design Car Show

An exhibition of rare and iconic automotive designs.

2018 EyesOn Design Car Show: Sunday, June 17, 2018 – Father’s Day

For more than 30 years, the Detroit Institute of Ophthalmology has sponsored EyesOn Design, an international exhibition that celebrates automotive design excellence of the past, present and future. This year’s theme is Design Inspiration and Influence. The 2018 EyesOn Design Car Show will explore and explain the objects and mindsets that inspired and influenced designers to create great vehicles.  

10 a.m. -  4:00 p.m.
Tickets: $25 per person. Children under 12 free w/adult. Active duty military free w/ID. Tickets will be available for purchase at the door.

Edsel & Eleanor Ford House
1100 Lake Shore Road
Grosse Pointe Shores, MI 48236

For more information about sponsorship opportunities contact Cyndy Doherty at (313) 515-9050.

An innovative format

This unique EyesOn Design show differs from other car shows, in that it celebrates design in all vehicle categories – from pre-war classics, sports cars and exotic foreign makes to muscle cars, hot rods, customs and motorcycles. In addition, the show is completely focused on the design. It does not focus on vehicle restoration, provenance, rarity or vehicle dollar value. Instead, automotive designers choose the theme, play a role in the selection of vehicle categories, plan each of the sub-events and approve poster art, graphic design and other aspects of the show’s format.

EyesOn Design features

EyesOn Design Car Show

In addition to the main car show, the EyesOn Design car show features several related events and programs both before and during the event weekend, including:

Vision Honored
Location: TBD
Friday, June 15, 2018, 6:30 p.m. - 11:00 p.m. Silent Auction - automotive art, trips, tickets, gift certificates, etc.
Overview: This is a black tie event honoring Lifetime Design Achievement Award recipient: Syd Mead, Visual Futurist, Pasadena, CA

Private Eyes Brunch
Edsel & Eleanor Ford House Lakeside, Grosse Pointe Shores, Michigan
Sunday, June 17, 2018, 11 a.m. - 2 p.m.

Judging and awards

Crystal Award 2WEB

Vehicle judging is conducted exclusively by automotive designers from original equipment manufacturers from around the world. The exterior of each vehicle is judged using professional design criteria, including emotional appeal, execution, artistic excellence, and design character and continuity. In addition, the interior of each vehicle is evaluated according to a number of criteria, including appearance, functionality, use of color and materials, and compatibility with the vehicle’s exterior.

Vehicle entries are eligible to win several awards, including one that is judged and presented by visually impaired adults, members of the Detroit Institute of Ophthalmology’s Adult “Visionaries” support group. For this award, visually impaired and blind men and women wear white gloves and select, strictly by touch, a winner. This aspect of having visually impaired judges at the event continues to make EyesOn Design a truly unique car show.

Display vehicles

Vehicles displayed at EyesOn Design are by invitation only. If you have or know of a vehicle you would like to have displayed at EyesOn Design, please contact the Detroit Institute of Ophthalmology at (313) 824-4710. You can also go to EyesOn Design Car Show and fill out a form to nominate a vehicle.

Poster sales

Each EyesOn Design Car Show features a distinctive poster commissioned by an automotive artist. Copies of the poster are sold during the show, and proceeds benefit the Detroit Institute of Ophthalmology. Previous year posters are also available for purchase from the DIO.

Friends of Vision Raffle

For more than 20 years, the Friends of Vision have hosted a raffle, with proceeds benefiting the Detroit Institute of Ophthalmology. The $50 cash raffle ticket serves as one admission to the EyesOn Design show in June, where three raffle winners are chosen, with the top winner earning a prize of $5,000. To purchase a ticket to this year’s Friends of Vision Raffle, call the DIO at (313) 824-4710.

Sponsors and volunteers

All EyesOn Design events provide financial support and raise awareness for aid to the visually impaired through the work of the Detroit Institute of Ophthalmology. There are also many opportunities for volunteers at the EyesOn Design Car Show, including staffing tents, driving shuttles and vans, helping out with logistics or volunteering at the Friends of Vision Raffle.

Helping the visually impaired
For more information about
DIO programs and services