EyesOn Design Car Show

EyesOn Design is one of America’s premier automotive events.

Each year the event attracts members of the transportation design community, collectors, and the public to celebrate and reflect on design.

Announcing New Date for EyesOn Design Automotive Exhibit Sunday, September 19, 2021

In light of the continuing health pandemic, EyesOn Design moves to September 19, 2021. The 33rd annual car show will keep its usual venue, the picturesque and historic grounds of the Ford House in Grosse Pointe Shores, as well as the theme – “Marques of Extinction: Significant Designs of Bygone Brands.”  The show will pay homage to the brands that are no longer in production and their significant, influential and unique contributions to automobile design.

Honorary chairmen for the event remain as well: Moray Callum, vice president design Ford Motor Company; Ralph Gilles, head of design, FCA; Kevin Hunter, president, Toyota Calty Design and Michael Simcoe, vice president of design, General Motors Corporation.

2021 Grand Marshall:  Bob Lutz, Lutz Communications
2021 Preserving the Vision Award Recipient: Studebaker National Museum, South Bend IN 

Michael Goettner, the 2020 poster artist, will be on hand to speak with guests and sign this year's commemorative poster.

Automotive Design Exhibition 

Date: Sunday, September 19, 2021

10:00 a.m. -  4:00 p.m.

Ford House
1100 Lake Shore Road
Grosse Pointe Shores, MI 48236

For more information about the EyesOn Design car show, click here

For more information about sponsorship opportunities contact Cyndy Doherty at (313) 515-9050.

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An innovative format 

This unique EyesOn Design show differs from other car shows, in that it celebrates design in all vehicle categories – from pre-war classics, sports cars and exotic foreign makes to muscle cars, hot rods, customs and motorcycles. In addition, the show is completely focused on the design. It does not focus on vehicle restoration, provenance, rarity or vehicle dollar value. Instead, automotive designers choose the theme, play a role in the selection of vehicle categories, plan each of the sub-events and approve poster art, graphic design and other aspects of the show’s format.

EyesOn Design features

EyesOn Design Car Show

In addition to the main car show, the EyesOn Design car show features several related events and programs both before and during the event weekend, including:

Private Eyes Brunch
Date: Sunday, September 19, 2021
Time: 11:00 a.m. - 1:30 p.m.
Location: New Visitors’ Center at Ford House
Reservations Required

Judging and awards

Crystal Award 2WEB

Vehicle judging is conducted exclusively by automotive designers from original equipment manufacturers from around the world. The exterior of each vehicle is judged using professional design criteria, including emotional appeal, execution, artistic excellence, and design character and continuity. In addition, the interior of each vehicle is evaluated according to a number of criteria, including appearance, functionality, use of color and materials, and compatibility with the vehicle’s exterior.

Vehicle entries are eligible to win several awards, including one that is judged and presented by visually impaired adults, members of the Detroit Institute of Ophthalmology’s Adult “Visionaries” support group. For this award, visually impaired and blind men and women wear white gloves and select, strictly by touch, a winner. This aspect of having visually impaired judges at the event continues to make EyesOn Design a truly unique car show.

Display vehicles

Vehicles displayed at EyesOn Design are by invitation only. If you have or know of a vehicle you would like to have displayed at EyesOn Design, please contact the Detroit Institute of Ophthalmology at (313) 824-4710. You can also go to EyesOn Design Car Show and fill out a form to nominate a vehicle.

Poster sales

Each EyesOn Design Car Show features a distinctive poster commissioned by an automotive artist. Copies of the poster are sold during the show, and proceeds benefit the Detroit Institute of Ophthalmology. Previous year posters are also available for purchase from the DIO.

Sponsors and volunteers

All EyesOn Design events provide financial support and raise awareness for aid to the visually impaired through the work of the Detroit Institute of Ophthalmology. There are also many opportunities for volunteers at the EyesOn Design Car Show, including staffing tents, driving shuttles and vans, helping out with logistics or volunteering at the Friends of Vision Raffle.

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Please call 911 if you have an emergency or urgent medical question.

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For the best experience, existing Henry Ford patients can request and self-schedule appointments through Henry Ford MyChart.

Henry Ford Health System is committed to ensuring our Deaf or hard-of-hearing patients and visitors have equal access to all services. We provide the appropriate auxiliary aids and services, including qualified sign language interpreters, TTYs and other assistive listening devices, at no cost. To request assistance, call 313-916-1896 or email [email protected].

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