SMS Privacy Policy

Effective Date: 10/13/2026

This SMS Privacy Policy explains how Henry Ford OptimEyes handles information associated with its appointment-scheduling text messaging program. It supplements the organization’s general Privacy Policy.

Information We Collect and Use

When you enroll in the program, we collect your name, mobile phone number, email and SMS consent information. We also receive information you provide during appointment-scheduling conversations.

We use this information to communicate about scheduling your appointment and its status, administer the texting program, and honor your communication preferences.

Sharing and Protection of Mobile Information

We do not sell or rent your mobile information or SMS consent records. Mobile information will not be disclosed to third parties or affiliates for marketing or promotional purposes. SMS opt-in data and consent are excluded from information shared for those purposes.

Service providers supporting the texting program may process information on our behalf solely as needed to operate and support the program.

Your Choices

Participation is voluntary. You may unsubscribe from this texting program at any time by replying STOP. Reply HELP for assistance.

Contact Us

For questions about this policy or the texting program, contact Henry Ford OptimEyes.

For messaging details, read of our SMS terms and conditions.